RedNote 101: A Guide for TikTok Refugees

Written By janty xu

Are you a TikTok refugee looking to make your mark on RedNote but feeling like you’ve just transferred to a new class without knowing anyone? Don’t worry—we’ve got you covered! At Koyi Creative, a NYC and LA-based marketing agency, we’ve helped 100+ brands thrive on social platforms, and we’re here to help you succeed on RedNote.

What is RedNote?

RedNote, also known as Xiaohongshu or simply Red, is a popular Chinese app that blends social media and e-commerce. It’s a haven for TikTok refugees thanks to its algorithm, which works similarly to TikTok’s—rewarding authentic and engaging content. This means even new users can gain organic views if their content resonates.

RedNote is home to vibrant communities, whether you’re into beauty trends, food, games, books, art, or pets. Hashtags play a key role in helping you discover content you love and connect with like-minded users.

Tips to Curate Your FYP

For BeautyTok & FashionTok Lovers

If you’re into beauty or fashion, lucky you! RedNote started as a hub for these two categories, so you’ll find endless creative and authentic content. In fact, since 2023, some creators have even been repurposing RedNote trends as microtrends and “-cores” on TikTok.

Hashtag suggestions:

#妆容教程 #fitcheck #超会穿企划

For CookTok Fans:

Foodies, this is your place! You’ll find everything from Chinese recipes to a mix of western dishes. We’ve even got tips for making authentic meals with shopping lists of Whole Foods and Trader Joe’s.

Hashtag suggestions:
# 小红书爆款美食   #缺德舅 # 自制神仙饮品 # 猴父子

For PetTok Enthusiasts:

Calling all pet lovers! 🐾 The pet section on RedNote is pure cuteness overload. Post photos of your furry friends, and you’ll find your community in no time.

Hashtag suggestions:
# 萌宠 # 治愈宠 # 猫咪日常 # 我家宠物好可爱

About Koyi Creative

We’re a team of social-savvy trendspotters with a knack for creating viral content. Specializing in brand strategy, social media, event planning, and influencer marketing, we’ve helped 100+ international brands build killer IG and TikTok strategies, grow their social presence, and connect with target audiences. We’ve also established ourselves as experts in helping American brands thrive on RedNote.

Whether you’re looking to navigate the platform, find your people, or grow your fanbase, we’re here to help. Contact Koyi Creative for expert guidance on making RedNote work for you. Let’s get started!

janty xu